Evaluation 2

How does your media product represent particular social groups?

Although the two models in the images are positioned slightly differently, many aspects of the photos are similar.

Both models are making direct eye contact with the camera, this is to create an inclusive feel for the audience and make it seem like the artist is directly looking at the reader, giving the magazine a personal feel and personally address the reader. However, the model I have used on my magazine (right) is turned slightly away from the camera as it gave the model a better stance and a more relaxed feel. Both models are similarly positioned in that they both have their hands in the pockets as well as having hair styles that look the same. I have the 'hands in pockets' style as it creates attitude for the model, this can portray my genre to the audience as the mod genre is quite unique and independent and the moody attitude of my artist shows this. The only significant difference in this is that the mise-en-scene is different. The images have different backgrounds as the one on the right gives a more rural, run down and urban feel whereas the black background of the left image creates a sophisticated feel. The urban, run down location fits well with the rebellious artist that my model is supposed to be. The clothing is very different in the images, the left image is smart whereas the right is casual; I have done this to make the artist seem on the same level as my readers. I did not want my artist to seem or appear superior to my artist and so I have dressed him in similar clothing that my target audience may wear. The images have both been taken on a mid-shot as they both include some form of background and have a slight low angle feel to them, in order to make the model's look dominant; the lighting is brighter in the left image with a use of natural light whereas the right image has more of a shadowing effect on the model's face. I have done this as the shadow on their face will be dark and this creates a sense of mystery for the artist which may make the audience want to find out more about the featured artist.